I know there are a lot of Etsy Sellers out there in cyberspace somewhere. Maybe even a few attended the on-line lab last night a 7:00pm entitled "How to Price for Profit".
I heard all sorts of things any motivational speaker would say and then some.
One particular word I heard over and over again was "Value". "Your work has value". (Yes, I know my work has value, who cares about the value if the buyer doesn't see it). For example, my work is currently featured in 5 different Etsy Treasuries, I have ad space on a very active sight, I participate in banner exchanges, I am active in numerous teams and groups, I use LinkedIn, Google+, Twitter, and I have my stuff on Pinterest. (All this and still Nada!)
(What about the other shop that sells a similar item for $2.00?, Why would a potential customer pay $15 when they could pay $2) According to the Workshop, "Value".
You are not competing with the other shop. Customers that want to buy something for nothing are not the type of customers you want....(Ok, AGAIN, where am I supposed to find these magical people who do not care how much they spend on an item?)
I heard so many ideas on how to charge for your work, how to add in labor, overhead, set goals for the future, yet HOW to implement them was not really addressed.
Yes, I want my business to be a profitable one. I just do not want to be laughed out of cyberspace for charging my customers, (you know, the magical ones I do not have yet), what I think the value of my work is.
There is also that pesky little thing called "Supply and Demand". What kind of value is your work worth if there is no demand for it? You have to make your item valuable. ....(how to do this was not exactly addressed in the workshop).
It is said the definition of "Insanity" is repeating the same task over and over again expecting a different result.
My question then is this: How do you stop the insanity?
Comments and Suggestions are Welcome!